Pepsi Culture Can Series
The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.
Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation was recognized as an outstanding example of communication design by the A' Design Award. Pepsi Culture Can Series Beverage won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
