Lipton Pop Art Special Edition
Lipton Pop Art Special Edition is a collection of miniature beverage cans designed for the Russian market. Each 250 ml can carries bright graphics inspired by the bold aesthetic of Pop Art and the styles of distinctive artists. The colourful artwork is combined with the playful and imaginative character of the Lipton brand. The aim is to bring part of the gallery experience into stores and to help the packaging stand out on a crowded shelf. The small format is light and easy to carry, so the drink suits consumption on the go.
Lipton Pop Art Special Edition Beverage by PepsiCo Design and Innovation was identified as an innovative illustration of communication design by the A' Design Award. Lipton Pop Art Special Edition Beverage earned the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
