Adrenaline Space
Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.
Adrenaline Space Beverage by PepsiCo Design and Innovation has been recognized as an outstanding illustration of communication design by the A' Design Awards. Adrenaline Space Beverage won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
