Printed Food Blog
Better than Perfect is a food magazine that brings an internet food blog into printed form. The recipes are creative yet simple, and each recipe is presented on a double-page spread with large photographs and lively typography. The layout uses generous empty space and breaks common viewing habits to create visual tension. The magazine measures 22 by 31 centimetres and has 32 pages. Recycled birch paper, digital printing and thread stitching are used. An ingredients index closes the magazine and can also serve as a shopping list.
Printed Food Blog Magazine by Gerhard Kirchschläger has been featured as an innovative representation of communication design by the A' Design Award. Printed Food Blog Magazine won the Bronze A' Design Award in Print and Published Media Design in 2021. The A' Print and Published Media Design Award is an international, juried, academic and meritocratic design competition that celebrates outstanding design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.
