Prakrishi
Prakrishi is a packaging range for dry fruits created for the Indian market. The design presents a visual story of a kingdom of health, in which each dry fruit is shown as a king of its own kingdom. The packaging is monochromatic, and only the dry fruit is printed in color, so the food becomes the focal point of each pack. The range uses zip lock pouches with four color printing. Each pack measures 140 mm in width and 210 mm in height. The aim is to make the product clear and recognizable on a crowded shelf.
Prakrishi Dry Fruits Packaging by Vishal Vora was selected as a creative example of communication design by the A' Design Award & Competition. Prakrishi Dry Fruits Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
