Fenyangwang
Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.
Fenyangwang Liquor Packaging by Neptune Team was selected as an exceptional example of communication design by the A' Design Awards. Fenyangwang Liquor Packaging earned the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design award that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
