Family Series
Family Series is a packaging design for maotai flavor Baijiu, created for four major life events in traditional Chinese culture: marriage, birth, birthday and promotion. Each package uses red and gold, colors linked to celebration and nobility. The patterns include luan and feng for marriage, kylin for children, carp and golden dragon for career promotion, and pine and white crane for longevity. The decorative bottle parts are die-cast zinc alloy with a relief effect and gold plating. The two-part cap is damaged when opened, which helps prevent forgery.
Family Series Baijiu Packaging by SHANGHAI GUIJIU GROUP Co., LIMITED. has been highlighted as an innovative illustration of communication design by the A' Design Award. Family Series Baijiu Packaging won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
