Toothpaste
The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.
Toothpaste Packaging by Kazuo Fukushima has been identified as an outstanding example of communication design by the A' Design Award. Toothpaste Packaging was awarded the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
