RYC Brand Identity
RYC Brand Identity is a corporate visual identity created for an e-commerce company based in Guangzhou, China. The logo is formed from three punctuation marks: an exclamation point for expertise, a comma for perseverance, and a full stop for perfection and for a new beginning. The letter R and a shopping cart shape are combined with the punctuation marks to reflect the industry. Punctuation is used as a shared language across countries. The identity is applied to business cards, badges, notebooks, gift packaging and canvas bags, using silver foil and screen printing.
RYC Brand Identity Visual Upgrade by Guangzhou Ruoyuchen Technology Co., Ltd. was recognized as a creative example of communication design by the A' Design Awards. RYC Brand Identity Visual Upgrade received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
