Hotel New Grand Ready-to-eat Meals

Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.

Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara has been featured as an exceptional representation of communication design by the A' Design Awards. Hotel New Grand Ready-to-eat Meals Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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