XQ Honor of King Club
XQ New Year Gift Box is a packaging design created for a festive gift set. The box was made in 2019, the year of the pig in the Chinese lunar calendar. Red is used inside and gold outside. The center shows a circular pattern formed by couplets, lion dance, lotus flower, carp and battle flag, combined with the twelve constellations. The set holds a gold-plated pig, walk-through notes, commemorative coins, a calendar and a gold-plated pen. Production methods include three-dimensional embossing, drip plastic and bronzing.
XQ Honor of King Club Pack Design by Shaofeng Pan was featured as an innovative illustration of communication design by the A' Design Award & Competition. XQ Honor of King Club Pack Design received the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
