Nefer
The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".
Nefer Perfume by Amr Ibrahim Mousa has been identified as an exceptional example of communication design by the A' Design Award. Nefer Perfume won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
