Rosa Roxburghii
Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.
Rosa Roxburghii Tea Packaging by Guangzhou Cheung Ying Design Co., Ltd. was selected as a grand representation of communication design by the A' Design Awards. Rosa Roxburghii Tea Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
