Yanghe Personal Letters Baijiu
Yanghe Personal Letters Baijiu is packaging for a Chinese spirit produced in Suqian, Jiangsu province, an area known for its liquor production. The design presents the calligraphy of Chinese literati in the form of handwritten letters, while a local map shows the rivers, lakes and wetland that surround the distillery. The bottle is made of ceramic with a matte white glaze, and the bottle cap can be used as a drinking cup. The outer box is made of environmentally friendly corrugated paper wrapped with a paper cover, and the box opens easily.
Yanghe Personal Letters Baijiu Packaging by Wen Liu was highlighted as an innovative example of communication design by the A' Design Award & Competition. Yanghe Personal Letters Baijiu Packaging won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
