Oink
To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.
Oink Packaging by STUDIO 33 was highlighted as a creative illustration of communication design by the A' Design Award. Oink Packaging earned the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
