The Mask that Ate the Virus

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

The Mask that Ate the Virus Virus-eliminating Mask by Birger Linke was selected as a grand example of communication design by the A' Design Award & Competition. The Mask that Ate the Virus Virus-eliminating Mask was awarded the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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