Boho Ras
Boho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.
Boho Ras Packaged Cocktails by Abhijeet Thakur was identified as an innovative illustration of communication design by the A' Design Award & Competition. Boho Ras Packaged Cocktails was awarded the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
