Kuniichi
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
Kuniichi Food Package by Katsunari Shishido has been recognized as a grand example of communication design by the A' Design Award & Competition. Kuniichi Food Package received the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade which recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
