Happiness
Happiness mooncake package is a set of gift pack, which consist five boxes with different structure and graphics. The Inbetween Creative design team depicted an image of how local people celebrate Mid autumn festival, by using Chinese style illustration. The illustration demonstrates local buildings and Mid-autumn activities, such as racing dragon boat, beating drums. This gift pack design does not only act as a food container but also a souvenir to promote the culture of Shien city.
Happiness Mooncake Package by Chao Xu was highlighted as an outstanding illustration of communication design by the A' Design Awards. Happiness Mooncake Package won the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
