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Game Fuel Team Optic Champions Can Packaging

PepsiCo Design and Innovation Packaging Packaging

Game Fuel Team Optic Champions Can

Game Fuel Team Optic Champions Can is a limited edition beverage can created for the gaming community. The flagship packaging design was adapted to reflect the Optic Gaming team, whose members wear white during tournament play. White forms the background of the can, with accents of green. A custom illustration of each team member is presented as a photorealistic portrait. Direct printing, tactile varnish and a raised three dimensional finish emboss the entire body of the can. A matte ink finish in selected areas highlights the metallic tones.

Game Fuel Team Optic Champions Can Packaging by PepsiCo Design and Innovation was selected as an innovative example of communication design by the A' Design Award & Competition. Game Fuel Team Optic Champions Can Packaging received the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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