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Xi Alice Zong Designs

Xi Alice Zong Designs

Today's featured designer is Xi Alice Zong. Xi Alice Zong is the creator of iconic designs such as Chinese Paper Cutting.

We had the rare opportunity to interview the exalted designer Xi Alice Zong who was recently announced as the Designer of the Day by the A' Design Award and Competition. Xi Alice Zong is the creator of iconic designs such as Chinese Paper Cutting. We got exclusive answers to our questions about Xi Alice Zong designs and design philosophy.
Xi Alice Zong, how did you become a designer?
Xi Alice Zong : Growing up I always wanted to become a designer. I started by learning illustration, then I discovered myself really into graphic design. After graduate from Nanjing Arts Institute, I came to the U.S. and get my Master degree in Arts at RIT.

As a graphic designer, I was influenced by the great Italian designer Massimo Vignelli. Vignelli worked in a wide variety of areas, including interior design, environmental design, package design, graphic design, furniture design, and product design. Vignelli's designs were famous for following a minimal aesthetic and a narrow range of typefaces that Vignelli considered to be perfect in their genre, including Akzidenz-Grotesk, Bodoni, Helvetica, Garamond No. 3 and Century Expanded. Massimo Vignelli used to be one of the professors at Rochester Institute Technology at the Vignelli Center at RIT. As a grad student of RIT, I am very honored to studied lots of his projects. He is always the influence and the inspiration of my work.
Xi Alice Zong, what are your priorities, technique and style when designing?
Xi Alice Zong : I am passionate about design, present and support creative concepts. Proficient with Adobe Creative Creative Suite. I worked in a very systematic and diligent manner and proved to be an independent thinker, a faster learner, and a great team-worker. As a designer, I am dedicated to developing designs and branding with a conviction to quality. Adobe Creative Suite is my favorite tool, especially Adobe InDesign and Illustrator. I also use Sketch and Corel Painter. When I am working on videos I use After Effect and Photoshop, LightRoom, etc. ...
Xi Alice Zong Designs
Xi Alice Zong, which emotions do you feel when designing?
Xi Alice Zong : When I am designing I am usually in the flow. And I always feel very delightful and excited when I am designing....Xi Alice Zong, what particular aspects of your background shaped you as a designer?
Xi Alice Zong : I focus more on the aesthetic and function of my design....
Xi Alice Zong, what is your growth path? what are your future plans? what is your dream design project?
Xi Alice Zong : My future plan is to become a fill package designer - not only a visual designer but also working on codling and web developing.
My dream project: I would love to create a branding design for my future design studio....
Xi Alice Zong, what are your advices to designers who are at the beginning of their career?
Xi Alice Zong : Be passionate, and be patient. Some design projects could be going pretty fast and smooth. Sometimes a great design project could be challenging and would take lots of amounts of research and learning, it would take longer to make it a nice design. It is always great to keep a passion for design and being patient. Practice makes perfect in design.
Xi Alice Zong, you are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Xi Alice Zong : Keep practicing, always get inspired, and always thinking about the future of design. It is such a great experience expressing our creativity as designers. Good designs make our future life so much better. However, being a designer will work in a constantly changing field, the finish line is always moving so we will need to constantly learn and improving....
Xi Alice Zong Designs
Xi Alice Zong, what is your day to day look like?
Xi Alice Zong : My day usually starts with a nice cup of coffee. I usually read my favorite of book in the morning and take photos of my cat. When I am feeling very inspired, I would start designing right away with my cat around. ...

Xi Alice Zong, how do you keep up with latest design trends? to what extent do design trends matter?
Xi Alice Zong : Being a designer in the industry for more than 7 years, It was great that I have formed my own design style, I will also follow with my own style. However, I will keep my eyes open and always checking and learning the trading designs as I always get inspired by awesome designs times by times. I would also think about the future of design....
Xi Alice Zong, how do you know if a product or project is well designed? how do you define good design?
Xi Alice Zong : A successful design is clear, timeless and efficient. ...

Xi Alice Zong, what is your biggest design work?
Xi Alice Zong : I would say my greatest design project so far is the Chinese-paper cutting Typeface design. The most unique aspect of this Chinese paper-cutting Typeface design is the idea to mix the very traditional Chinese patterns and elements into the 26 letters. It’s a fusion of my culture and root with my experience. As a Chinese designer, I am always thinking about my culture, I also love my experience to work and study here in the U.S. ...
Xi Alice Zong, who is your favourite designer?
Xi Alice Zong : My favorite designer is the Italian designer Massimo Vignelli. I lived in New York for 4 years, walking by and seeing the way-finding design on the street every day in NYC, the incredible design makes me realize how a great design would approve people’s lives.
Xi Alice Zong, would you tell us a bit about your lifestyle and culture?
Xi Alice Zong : I was born and raised in China before I came to the U.S. After graduation from the grad school, I lived in New York City for 3 years and I am now living in California, working at Apple.Inc as a designer. There's so much art impact from living in both cities. I love the dynamic cultural heritage of both cities and got a lot of inspiration from all the nice design and arts all over the place. I think great design would definitely affect people’s life and make lives better. Living in the city full of great arts and design will make people see the bright future of the society and lives.
Xi Alice Zong Designs
Xi Alice Zong, would you tell us more about your work culture and business philosophy?
Xi Alice Zong : I am passionate about design, present and support creative concepts. Proficient with Adobe Creative Creative Suite. I worked in a very systematic and diligent manner and proved to be an independent thinker, a faster learner, and a great team-worker. As a designer, I am dedicated to developing designs and branding with a conviction to quality. ...
Xi Alice Zong, what are your philanthropic contributions to society as a designer, artist and architect?
Xi Alice Zong : As a graphic designer in the industry for more than 7 years, there are plenty of experience of contributions to society. I especially love to do poster design for non-profit organizations. I have done branding design for “House Society of Rabbits” and “Scottsville Veterinary Adoptions”. Working with all the cute dogs and cats are the most satisfaction to me. As a graphic designer, I feel proud and happy that we could contribute to society in the design way....
Xi Alice Zong, what positive experiences you had when you attend the a’ design award?
Xi Alice Zong : There are lots of positive experiences during attending the A' Design Award. I would say the most positive experience is the challenge of this project, which is to keep the authenticity of the traditional Chinese paper-cutting and visually pleasant while combing with the 26 letters as a typeface set. During the process, I also learned to make the traditional paper-cutting and hand drew & translate each exquisite element patterns into digital patterns, which is a fun challenge to my experience....
Xi Alice Zong, can you tell us more about your company / design studio?
Xi Alice Zong : Being an award-winning visual designer, I am dedicated to developing designs and branding with a conviction to quality. With MFA degree, AIGA member and member of China Designers Association, I am focusing on Graphic design, Digital design and Branding, Typography, Packaging, Web and App Design. ...
Xi Alice Zong Designs
Xi Alice Zong, what is "design" for you?
Xi Alice Zong : Design is thinking about making a better future....

Xi Alice Zong, what kinds of works do you like designing most?
Xi Alice Zong : I enjoy working on posters and ads for non-profit organizations such as pets adoptions shelters most. ...
Xi Alice Zong, what was the first thing you designed for a company?
Xi Alice Zong : My first project for a company is the poster and branding design for a non-profit organization, a pet shelter located in Rochester, Scottsville Veterinary Adoptions....

Xi Alice Zong, what is your favorite material / platform / technology?
Xi Alice Zong : My favorite technology is VR and AR. It is a really functional and helpful technology not only in design field but also in lots of fields. ...
Xi Alice Zong, when do you feel the most creative?
Xi Alice Zong : When I am inspired and lots of ideas came to me, that is the time when I feel the most creative....

Xi Alice Zong, what kind of emotions do you feel when your designs are realized?
Xi Alice Zong : I feel very proud when my design works are realized....
Xi Alice Zong, how do you think the "design field" is evolving? what is the future of design?
Xi Alice Zong : I think the "design field" is constantly improving all over the world. There are so many talented designers each year and so many amazing ideas. So many more amazing skills and techniques are helping with design nowadays. I'm sure there will be a bright future of design and our world....

Xi Alice Zong, thank you for giving us the opportunity to interview you... To learn more about Xi Alice Zong and check more designs by Xi Alice Zong as well as to see more Xi Alice Zong designs such as Chinese Paper Cutting visit
Xi Alice Zong Designs
We hope you enjoyed our interview of Xi Alice Zong. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Xi Alice Zong and their design works worldwide. Visit to learn more.

This article was added on Monday, 26th of August, 2019 at 04.26 am by author Frank Scott Tags: Xi Alice Zong, Xi Alice Zong Designs, Xi Alice Zong Interview, Chinese Paper Cutting.. Read our copyright policy here.




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