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Sergei Didyk Designs

Sergei Didyk Designs

Today's featured designer is Sergei Didyk. Sergei Didyk is the creator of iconic designs such as Plates and TimeFlies.

We had the rare opportunity to interview the exalted designer Sergei Didyk who was recently announced as the Designer of the Day by the A' Design Award and Competition. Sergei Didyk is the creator of iconic designs such as Plates and TimeFlies. We got exclusive answers to our questions about Sergei Didyk designs and design philosophy.
Sergei Didyk Designs
Sergei Didyk, what are your priorities, technique and style when designing? Sergei Didyk : While working on the new project I always go through three phases. First and foremost is a search for the visual idea. I am doing many sketches with pencil, simulating the shooting, contemplating the details and methods and evaluating the results. The second phase is the shooting of the best idea I had – no difference whether digital or on film. The third phase is post-production, Photoshop. One can call it a polishing of the original idea. ...
Sergei Didyk Designs
Sergei Didyk, which emotions do you feel when designing? Sergei Didyk : Emotionally each project can be very different. Sometimes one goes through torments of idea shaping and the shooting itself is a piece of cake. Sometimes quite the contrary – a great idea is very difficult to realise while shooting. And that is what I like the most – each work is not supposed to resemble anything I have done before. ...
Sergei Didyk Designs
Sergei Didyk, what particular aspects of your background shaped you as a designer? Sergei Didyk : I am glad that in my work many skills and abilities happened to be useful. For example, good drawing skills, solding of electrotechnics and photo-shooting. I can also sew and restore classic cars....Sergei Didyk, what are your advice to designers who are at the beginning of their career? Sergei Didyk : The best advice I have ever received was an advice in the beginning of my career from one elder colleague - „First you have to work a lot to build your name, then your name will start working on you“. Besides, I advise everyone to read instructions carefully. ))...
Sergei Didyk Designs
Sergei Didyk, you are truly successful as a designer, what do you suggest to fellow designers, artists and architects? Sergei Didyk : I would advise it to myself and to others – while having rational, professional and pragmatic methods of work to be able to break away from the frames of banality and open yourself to something unpredictable, to something that is called courage....
Sergei Didyk Designs
Sergei Didyk, what is your day to day look like? Sergei Didyk : I do not have a certain day schedule. That makes me in a way more like a freelancer. I wake up quite late. I take time in preparing myself a breakfast. After eating the breakfast I start working – usually at noon. I am working till late evening. At night I am watching Discovery channel, for general information. When I get bored or there is no work to do I go to my garage and and continue the everlasting restoration of my favourite Citroen DS. We are together for 22 years already....
Sergei Didyk Designs
Sergei Didyk, how do you keep up with latest design trends? to what extent do design trends matter? Sergei Didyk : I kept up with the latest design trends and learned new things already 40 years ago, 20 years ago and today. How? I read many magazines, I surf the Internet, I visit exhibitions and analyse photos. I try to understand how they were made, but I never try to just copy them. This knowledge will manifest itself in my own ideas. ...
Sergei Didyk Designs
Sergei Didyk, how do you know if a product or project is well designed? how do you define good design? Sergei Didyk : I determine if design is good or bad in a very simple way – based on whether I like it or not. On the subconscious level....Sergei Didyk, how do you decide if your design is ready? Sergei Didyk : As a rule, whether the project is ready or not decides deadline, not me. ))...
Sergei Didyk Designs
Sergei Didyk, what is your biggest design work? Sergei Didyk : My most interesting and successful work I consider to be the poster «Full bodied taste. Enjoy slowly.» for cognac Courvoisier. This poster received Gold on Summit Creative Awards in 2003. In addition to photo-shooting we had to construct and sew a corset with non-standard proportions. ...
Sergei Didyk Designs
Sergei Didyk, who is your favourite designer? Sergei Didyk : I have a very personal attitude to great designers. Flaminio Bertoni - Citroen DS, Robert Opron - Citroen CX and David Lewis - Bang & Olufsen: these are the masterpieces I use every single day. And every single day I am amazed by their design. ...
Sergei Didyk, would you tell us a bit about your lifestyle and culture? Sergei Didyk : I was born and I live in Estonia and without doubt Tallinn is my favourite city. Local mentality could be called Scandinavian and the attitude towards design is Scandinavian as well....Sergei Didyk, would you tell us more about your work culture and business philosophy? Sergei Didyk : I prefer to work alone or with a small team that I know from long ago. Photography, as compared to the cinema, is a very personal type of art....
Sergei Didyk Designs
Sergei Didyk, what are your philanthropic contributions to society as a designer, artist and architect? Sergei Didyk : Along with my work I teach photography course to the graphic design students in the Estonian Academy of Arts. ...Sergei Didyk, what positive experiences you had when you attend the a’ design award? Sergei Didyk : It was really interesting for me to take part in A’Design Award. The thing is that it was the first competition I took part in by myself, not hiding behind some advertising agency. I really appreciate the attentiveness and help of the organisers. And of course, to receive Platinum on my first participation was just tremendous! ))...
Sergei Didyk, can you tell us more about your company / design studio? Sergei Didyk : Didyk Pictures Studio specialises in advertising photography and graphic design. I founded my company 12 years ago, already having over 20 years of experience in this field....Sergei Didyk, what is "design" for you? Sergei Didyk : To me design means convenience, visual logic and nothing superfluous....
Sergei Didyk, when do you feel the most creative? Sergei Didyk : At night when everybody is asleep. I get carried away and forget about the time. I even forget to make myself tea. ))...Sergei Didyk, what kind of emotions do you feel when your designs are realised? Sergei Didyk : No doubt, I am happy and proud. It is very important to satisfy your ambitions. However, very rarely there are also regrets if you find mistakes post factum. ...
Sergei Didyk, what skills are most important for a designer? Sergei Didyk : An ability do make something with your own hands....Sergei Didyk, designing can sometimes be a really time consuming task, how do you manage your time? Sergei Didyk : I am not good at planning time. It's rather the flowing time controls my actions. ...
Sergei Didyk, how long does it take to design an object from beginning to end? Sergei Didyk : From several days to a month. Client cannot wait and wouldn't wait....Sergei Didyk, what was your most important job experience? Sergei Didyk : Mostly I have been influenced by experience of working in 90-s for the Finnish company NOKIA. That was the first time when I faced the tasks and responsibilities of the global scale....
Sergei Didyk, who are some of your clients? Sergei Didyk : Among my clients there are Courvoisier, NOKIA, Estelon, COMPAQ, Tavex Group, Gallina Blanca. If we talk about the advertising agencies, then I can name DDB, BATES, Kontuur Leo Burnett, Satumaa Family Business and many more. ...Sergei Didyk, what type of design work do you enjoy the most and why? Sergei Didyk : Creation of the 2-dimensional images – photos, images, illustrations. That's something I am really good at....
Sergei Didyk, thank you for giving us the opportunity to interview you... To learn more about Sergei Didyk and check more designs by Sergei Didyk as well as to see more Sergei Didyk designs such as Plates and TimeFlies visit
Sergei Didyk Designs
We hope you enjoyed our interview of Sergei Didyk. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Sergei Didyk and their design works worldwide. Visit to learn more.

This article was added on Thursday, 30th of August, 2018 at 07.36 am by author Frank Scott Tags: Sergei Didyk, Sergei Didyk Designs, Sergei Didyk Interview, Plates and TimeFlies.. Read our copyright policy here.




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