Design Amid : Design + Lifestyle Magazine

 

 

 

Login / Register
Home / Cover | Masthead | Categories | Advertise | DA Awards | Contents | + Submit an Article or News October 18, 2018

Aliki Rovithi Designs


Aliki Rovithi Designs

Today's featured designer is Aliki Rovithi. Aliki Rovithi is the creator of iconic designs such as Get the hang of it and The FA.B..

We had the rare opportunity to interview the exalted designer Aliki Rovithi who was recently announced as the Designer of the Day by the A' Design Award and Competition. Aliki Rovithi is the creator of iconic designs such as Get the hang of it and The FA.B.. We got exclusive answers to our questions about Aliki Rovithi designs and design philosophy.
Aliki Rovithi, how did you become a designer? Aliki Rovithi : We decided to deal with industrial design as we both realised - each at a different stage in his life - that we feel strongly about the need to communicate our ideas.Through industrial design, we have been given the opportunity to realise these ideas by understanding people and their needs, cultivating our creative thinking and using humour and conceptual approach as powerful designing tools....
Aliki Rovithi Designs
Aliki Rovithi, what are your priorities, technique and style when designing? Aliki Rovithi : With every new concept or idea, as a raw material, as it kneads and evolves, we try to design - in addition to the form or function of an object - an inherent emotional bond between the user and the object, which will last in time. We prefer computer aided design and renderings, but as pleasing and rewarding the above process is, the moment of realisation of the prototypes is equally challenging. The moment you are enthusiastically watching everything you have thought, designed and imagined to become reality, while at the same time problems arise which need to be managed quickly and aptly....
Aliki Rovithi, which emotions do you feel when designing? Aliki Rovithi : We both regard design as a user- centred and experience-oriented process. Dealing with a design project is a complex, cross-disciplinary process, and although our different interpretation of things might initially lead to disagreements, these exact disagreements boost our creativity and motivation! As the design process matures, fluid communication, mutual understanding and constant knowledge exchange deepen and enrich our collective effort. After all, we are delighted that the nature of our profession contributes greatly to the level of moral satisfaction and self-fulfilment and therefore contributes positively to the quality of our lives....
Aliki Rovithi Designs
Aliki Rovithi, what particular aspects of your background shaped you as a designer? Aliki Rovithi : Although we did not know the existence of this profession as children, now that we "grew up," many of the elements necessary in our profession, such as imagination, the unorthodox perception of things, playful mood and humour, nourish and activate the child inside us. Furthermore, our childhood's interest in science and drawing was in accord with our love for construction and experimentation, still to this day....
Aliki Rovithi, what is your growth path? what are your future plans? what is your dream design project? Aliki Rovithi : Our dream design project, which we have already conceived, but do not possess the resources to implement, is the humanitarian aid package with integrated vegetable seeds, "The HAP Project". It is a box made of recycled / recyclable cardboard, with embedded vegetable seeds. After being torn to pieces - each side contains a different type of vegetable - the packaging shall be buried, to create a garden that will supply each family in the refugee settlement with fresh produce. This will improve their poor nutrition and will help restore mental serenity through their work with land. HAP minimises refuse volume and helps save a large quantity of fresh alimentary aid foodstuffs. We do really hope that a large packaging company operating within the framework of Corporate Social Responsibility will be interested in implementing - on a large scale - the production and distribution of these packages that can drastically contribute to improving the physical and mental health of our fellow citizens around the world that have been hit by natural disasters, war, violence or persecution....
Aliki Rovithi Designs
Aliki Rovithi, what are your advises to designers who are at the beginning of their career? Aliki Rovithi : We believe that the creative process is a prominent and complex activity of human existence. Every young person who wants to be involved in this process through industrial design should have his eyes open, be inventive, love and understand people and their needs and systematically cultivate his natural curiosity by looking at things in depth....
Aliki Rovithi, you are truly successful as a designer, what do you suggest to fellow designers, artists and architects? Aliki Rovithi : We strongly believe that there shouldn’t be a segregation between “design” and “environmentally conscious design”. Each design practice and manufacturing process should respond to the social, environmental, and economic challenges that our planet is facing. Consuming as little natural resources and raw materials as possible, according to the "dematerialisation" approach that our times require, has been an ongoing concern of ours since the beginning of our involvement in design. All of our products are made of long- lasting, recyclable or low- impact materials and we prefer types of wood that can be harvested from sustainable managed forests. Furthermore, every piece of our large size furniture is designed to be collapsible, enabling flat packaging and thus the reduction of its carbon footprint....
Aliki Rovithi Designs
Aliki Rovithi, what is your day to day look like? Aliki Rovithi : Our daily routine is that there is no daily routine! Each project requires a different approach, involves varying and dissimilar stages of design and implementation that hold for us many surprises, sometimes pleasant and other times unpleasant!...
Aliki Rovithi, how do you keep up with latest design trends? to what extent do design trends matter? Aliki Rovithi : Nowadays, current consumer behaviour has moved away from real human needs and focuses on the individual and the prestige he enjoys from the use of specific products. The aesthetics of everyday objects acquire special dimensions as it satisfies the psychological and emotional needs of the consumer and thus promotes the quality of his life. In this context, we stick with our own personal design style, but always keeping in mind the latest design trends....
Aliki Rovithi Designs
Aliki Rovithi, how do you know if a product or project is well designed? how do you define good design? Aliki Rovithi : Really good design aside from its conceptual background, provides a context for interaction and features functional qualities as well, to facilitate our daily lives in ingenious ways. It is also a drastic way to approach people and inspire them to think under a different light. ...
Aliki Rovithi, how do you decide if your design is ready? Aliki Rovithi : Although we carry an artistic background as well, as industrial designers we have to operate within the strictly commercial and profit- driven requirements of mass production. These exact requirements, may force us sometimes to deliver products differentiated from the ones originally designed. Thus, we use to keep an open tab in our minds, because we love to explore different materials, either traditional or technologically advanced, implement new and unique manufacturing techniques and express our thoughts in alternative ways across a wide range of creative media....
Aliki Rovithi Designs
Aliki Rovithi, what is your biggest design work? Aliki Rovithi : We love to attract positive consumer behaviour by designing and developing large-scale interactive installations for major brands and organisations. The fact that makes it so special is that along this process, we manage to offer integrated, innovative and unique design services, providing effective solutions coupled with professionalism and timely execution. Overcoming any obstacle and making a brand memorable to an extensive audience is our biggest challenge....
Aliki Rovithi, who is your favourite designer? Aliki Rovithi : Dutch design is our favourite. It has evolved very quickly into a pioneering force in European design, and while it is simple and functional, it never lacks experimentation and humour. We also believe that Afroditi Krassa, a Greek-born, London-based designer created some of the most significant and category-defining hospitality design projects of the past decade, infusing every space with timeless value....
Aliki Rovithi Designs
Aliki Rovithi, would you tell us more about your work culture and business philosophy? Aliki Rovithi : Although my design partner Foant Asour and I share a similar approach to creative problem solving, he is the analyst and I am the synthesist. Foant dwells into any occurring problem, and faces every detail separately by implementing alternative solutions, away from boring and worn out design sachems. I, on the other hand, take a step back, attempting to obtain an overall view of the bigger picture and its context in order to perceive it from novel perspectives. After all, when two minds are engaged in the same task, they accomplish a common goal at a significantly faster pace....
I was born in Athens, Greece. I received a university degree in mathematics from the Aristotle University of Thessaloniki, Greece and a BA (Hons) in industrial and product design from the Middlesex University(Athens branch). Foant Asour was born in Athens, Greece. He attended the Arabic high school in Athens and received a higher diploma in industrial and product design from the Middlesex University(Athens branch)....
Aliki Rovithi, what is "design" for you? Aliki Rovithi : We believe that "design" derives from the fundamental understanding of why something exists....Aliki Rovithi, what kind of emotions do you feel when your designs are realised? Aliki Rovithi : Although as designers, we have an artistic background as well , we work in a commercial environment that bears a great deal of considerations on the design process. When our designs are realised, these considerations meet
our expectations and for that we feel excited and satisfied....
Aliki Rovithi Designs
Aliki Rovithi, what skills are most important for a designer? Aliki Rovithi : A designer should keep his eyes wide open, love and listen to people and cultivate his creative thought on a daily basis by examining things in-depth....
Aliki Rovithi Designs
Aliki Rovithi, thank you for giving us the opportunity to interview you... To learn more about Aliki Rovithi and check more designs by Aliki Rovithi as well as to see more Aliki Rovithi designs such as Get the hang of it and The FA.B. visit designeroftheday.com/?107077
Aliki Rovithi Designs
We hope you enjoyed our interview of Aliki Rovithi. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realised works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Aliki Rovithi and their design works worldwide. Visit designaward.com to learn more.
REFERENCES/BIBLIOGRAPHY:
https://competition.adesignaward.com/designer.php?profile=107077 https://competition.adesignaward.com/design.php?ID=22991
https://competition.adesignaward.com/design.php?ID=25345

This article was added on Tuesday, 20th of March, 2018 at 07.07 am by author Frank Scott Tags: Aliki Rovithi, Aliki Rovithi Designs, Aliki Rovithi Interview, Get the hang of it and The FA.B... Read our copyright policy here.
 

VIA:

designeroftheday.com/?107077

 

YOU MIGHT ALSO LIKE:


Quotes on Design

Salone Satellite 2011. Largo ai giovani!

Textile Design and Engineering

Design Quotes

20 Enlightening Tips to Conquer A Design Award

Fuorisalone 2016 - Technology-driven innovation and design

Salone del Mobile 2015 - respecting the planet

The satellite Design

Trends and Inspirations of Salone del Mobile 2015

Salone del Mobile e salone satellite, Milano

How important is certification regarding the performance and quality perception of products?

ARTISSIMA 18

Finding the correct Size and Measure for Industrial Design

World Design Awards

Outdoor Furniture at Salone Internazionale Del mobile 2012

CLICK HERE TO SEE EVEN MORE

 

SEARCH

 
Random Article
» Quotes on Design
Advertisements
A' Design Award

CATEGORIES

Furniture, Decorative Items and Homeware Design
Packaging Design
Architecture, Building and Structure Design
Fashion, Apparel and Garment Design
Lighting Products and Lighting Projects Design
Toy, Games and Hobby Products Design
Digital and Electronic Devices Design
Interior Space and Exhibition Design
Vehicle, Mobility and Transportation Design
Interface and Interaction Design
Home Appliances Design
Graphics and Visual Communication Design
Computer Graphics and 3D Model Design
Photography and Photo Manipulation Design
Engineering and Technical Design
Scientific Instruments, Medical Devices and Research Equipment Design
Movie and Animation Design
Food, Beverage and Culinary Arts Design
Building Materials, Construction Components, Structures & Systems Design
Social Design
Idea Design
Arts, Crafts and Ready-Made Design
Meta, Strategic and Service Design
Unexpected Design
Information Technologies Design
Hardware, Power and Hand Tools Design
Young Design
Heavy Machinery Design
Performing Arts, Style and Scenery Design
Music, Audio and Sound Design
Writing, Literature and Content Design
Excellence in Design
Diligence and Intelligence in Design
Actor, Talent and Model Design
Hospitality, Recreation, Travel and Tourism Design
Futuristic Design
Social and Behavioral Sciences Design
Natural Sciences and Mathematics Design
Awards, Prize and Competitions Design
Event and Happening Design
Sports, Entertainment and Recreation Equipment Design
Textile, Fabric, Textures, Patterns and Cloth Design
Safety Clothing and Personal Protective Equipment Design
Beauty, Personal Care and Cosmetic Products Design
Chemical Products and Consumables Design
Sales, Contact Center and Customer Service Design
Pet Supplies and Products for Animals Design
Banking and Finance Instruments Design
Jewelry, Eyewear and Watch Design
Bakeware, Tableware, Drinkware and Cookware Design
Baby, Kids' and Children's Products Design
Fashion and Travel Accessories Design
Art Materials, Stationery Supplies and Gift Items Design
Prosumer Products, Tools, and Machinery Design
Security and Surveillance Products Design
Bathroom Furniture and Sanitary Ware Design
Manufacturing and Processing Machinery Design
Energy Products and Devices Design
Business Plan and Corporate Operational Plans Design
Information Processing Tools Design
Street Furniture Design
Landscape Planning and Garden Design
Urban Planning and Urban Design
Human Resources and HR Programs Design
Education and Training Content Design
Yacht and Marine Vessels Design
Car and Land Based Motor Vehicles Design
Agriculture, Horticulture and Fisheries Design
Aerospace and Aircraft Design
Multidisciplinary and Interdisciplinary Design
Core Resources Manufacturing and Extraction Design
Spacecraft, Spaceplanes and Spaceship Design
Generative, Algorithmic and Parametric Design
Digital and Broadcasting Media Design
Print and Published Media Design
Construction and Real Estate Projects Design
Musical Instruments Design
Differently Abled and Seniors' Assistance Design
Public Awareness, Volunteerism, and Society Design
Governance and Public Services Design
Creative Legacy, Retro and Evergreen Design
Cultural Heritage and Culture Industry Design
Luxury Design
Mobile Technologies, Applications and Software Design
Advertising, Marketing and Communication Design
Creative Industry and Lifelong Design
Cybernetics, Prosthesis and Bio-Engineering Design
Radical Innovation and New Technologies Design
Wearable Technologies Design
Engineering, Construction and Infrastructure Design
Footwear, Shoes and Boots Design
Furniture Accessories, Hardware and Materials Design
Limited Edition and Custom Design
Design Quality and Innovation
Sustainable Products, Projects and Green Design
Design for X
3D Printed Forms and Products Design
Disposable and Single-Use Product Design
Website and Web Design
Ease of Use and Universal Design
Adult Toys and Products Design
Methods, Techniques and Strategies Design
Legwear, Pantyhose and Hosiery Design
Industrial Design
Spatial Design
Graphics Design
Strategic Design
Interaction Design
Structured Product Design
Advanced Design and Design Research
Concealed, Hidden and Secret Design

PAGES

789.15 Packaging Designs for Inspiration
788.Musa Çelik Designs
787.Paul Bo Peng Designs
786.Naai-Jung Shih Designs
785.Ming Hong-Tsai Designs
784.Gao Xiong Designs
783.Julia Hell Designs
782.Edmundas Jankauskas Designs
780.Jeff Ching-Wen Chang Designs
775.Sergei Didyk Designs
773.Joel Derksen Designs
772.Vicky Chan Designs
771.Gerardo Ríos Altamirano Designs
770.Ari Korolainen Designs
For Index, click here.
Google Advertisements
More Advertisements
Design Competition
Design Mega Store
OMC Design Studios
Copyrights ©2018 | Privacy Policy | Sitemap | RSS Feed | Register | Login