Design Amid : Design + Lifestyle Magazine




Login / Register
Home / Cover | Masthead | Categories | Advertise | DA Awards | Contents | + Submit an Article or News January 29, 2023

The Experience Floor opens at Hotel BLOOM!

The Experience Floor opens at Hotel BLOOM!

Hotel BLOOM! and The Experience Floor mark a new era in meetings and hospitality.

The new Virserius Studio-designed ‘Experience Floor’ is open and ready for business executives and guests at Hotel BLOOM! in Brussels. This concept marks a new approach to meetings, emphasizing artistic inspiration and relaxation.
The Experience Floor opens at Hotel BLOOM!
The opening of the ‘Experience Floor’ marks the beginning of festivities to celebrate Hotel BLOOM!’s tenth anniversary as an art hotel. The terror attacks in Brussels had huge repercussions for the local hotel industry, with many of them experiencing severe difficulties. Despite Brussels being one of the top conference destinations in the world, the challenge for this project was whether it would be feasible to proceed with in light of the tense times.
The Experience Floor opens at Hotel BLOOM!
When companies or organizations meet somewhere other than in the online space, the experience calls for something special. Research shows that art has a considerable impact on work ethic, motivation, creativity and managing stress. It was with that scientific foundation, a deference to the social sentiment, and the desire to recover the hotel sector and return stronger than ever that Hotel BLOOM! wanted to create a space where guests can feel rejuvenated and inspired.
The Experience Floor opens at Hotel BLOOM!
They knew that art and clever design make face-to-face meetings more productive, so they enlisted the services of noted NY and Paris-based hospitality design firm Virserius Studio to create the ‘Experience Floor’. The space features relaxed spaces equipped with state-of-the-art technology. The hotel was already noted as the first hotel to integrate art and design into its rooms, and Virserius Studio was able to draw upon extensive multidisciplinary experience to create meeting spaces that incorporated its signature playful aesthetic.
The Experience Floor opens at Hotel BLOOM!
About Virserius Studio

Virserius Studio ( comprises a global team of designers, artists, architects and storytellers, all of whom draw from diverse backgrounds in interior architecture, business, fashion, and the fine arts to create joyful guest experience around the world and exceptional results for clients. Founded as Therese Virserius Design in 2003, the firm was rebranded Virserius Studio in 2013, and provides a range of interior architecture and design services for hotels, resorts, bars, restaurants, lounges, and meeting spaces. From project conception through execution, Virserius Studio works hand-in-hand with owners, operators, developers and other hospitality project consultants to realize their dreams and ensure superior results.
The Experience Floor opens at Hotel BLOOM!
About Hotel BLOOM!

Hotel BLOOM! ( is a unique 4-star property located in the center of Brussels and part of the Pandox Group. Among the 305 rooms, no two are alike; guests can pick the room that matches their taste. The hotel also offers a breakfast room OO! featuring a real waffle van, a bar-restaurant SmoodS where people can chill and share delicious food and drinks, a state-of-art fitness and touches of street art everywhere. At Hotel BLOOM! both leisure and business guests are welcome. The hotel boasts 12 bright and colorful meeting spaces as well as a brand new ‘Experience Floor’ to meet away from the ordinary.

This article was added on Wednesday, 22nd of March, 2017 at 05.28 pm by author Virserius Studio Tags: hotel, Brussels, Belgium, meetings, events, interiors, design, hotel design, meeting spaces, hospitality, collaborative workspaces, co-working. Read our copyright policy here.




Malevich Table

Andrea Sosinski Designs

Get Inspired with These 20 Creative Product Designs for Baby, Kids and Children

Consortium for Good Design

Strategies for Not Loosing Design Awards

How to Sell your Designs Concepts, Design Products and Design Services at Design Mega Store

Salone del Mobile 2015 - respecting the planet

Design Theft?

Salvita Bingelyte Designs

A Prime Furniture Design Competition

Luminating Bodies: furnishing lamps and more at salone del mobile 2016

The satellite Design

Salone del Mobile: between innovation and tradition.

"My" Fuori Salone 2016

Hometex Amsterdam Trade Fair




Random Article
» Malevich Table
A' Design Award


Furniture, Decorative Items and Homeware Design
Packaging Design
Architecture, Building and Structure Design
Fashion, Apparel and Garment Design
Lighting Products and Lighting Projects Design
Toy, Games and Hobby Products Design
Digital and Electronic Devices Design
Interior Space and Exhibition Design
Vehicle, Mobility and Transportation Design
Interface and Interaction Design
Home Appliances Design
Graphics and Visual Communication Design
Computer Graphics and 3D Model Design
Photography and Photo Manipulation Design
Engineering and Technical Design
Scientific Instruments, Medical Devices and Research Equipment Design
Movie and Animation Design
Food, Beverage and Culinary Arts Design
Building Materials, Construction Components, Structures & Systems Design
Social Design
Idea Design
Arts, Crafts and Ready-Made Design
Meta, Strategic and Service Design
Unexpected Design
Information Technologies Design
Hardware, Power and Hand Tools Design
Young Design
Heavy Machinery Design
Performing Arts, Style and Scenery Design
Music, Audio and Sound Design
Writing, Literature and Content Design
Excellence in Design
Diligence and Intelligence in Design
Actor, Talent and Model Design
Hospitality, Recreation, Travel and Tourism Design
Futuristic Design
Social and Behavioral Sciences Design
Natural Sciences and Mathematics Design
Awards, Prize and Competitions Design
Event and Happening Design
Sports, Entertainment and Recreation Equipment Design
Textile, Fabric, Textures, Patterns and Cloth Design
Safety Clothing and Personal Protective Equipment Design
Beauty, Personal Care and Cosmetic Products Design
Chemical Products and Consumables Design
Sales, Contact Center and Customer Service Design
Pet Supplies and Products for Animals Design
Banking and Finance Instruments Design
Jewelry, Eyewear and Watch Design
Bakeware, Tableware, Drinkware and Cookware Design
Baby, Kids' and Children's Products Design
Fashion and Travel Accessories Design
Art Materials, Stationery Supplies and Gift Items Design
Prosumer Products, Tools, and Machinery Design
Security and Surveillance Products Design
Bathroom Furniture and Sanitary Ware Design
Manufacturing and Processing Machinery Design
Energy Products and Devices Design
Business Plan and Corporate Operational Plans Design
Information Processing Tools Design
Street Furniture Design
Landscape Planning and Garden Design
Urban Planning and Urban Design
Human Resources and HR Programs Design
Education and Training Content Design
Yacht and Marine Vessels Design
Car and Land Based Motor Vehicles Design
Agriculture, Horticulture and Fisheries Design
Aerospace and Aircraft Design
Multidisciplinary and Interdisciplinary Design
Core Resources Manufacturing and Extraction Design
Spacecraft, Spaceplanes and Spaceship Design
Generative, Algorithmic and Parametric Design
Digital and Broadcasting Media Design
Print and Published Media Design
Construction and Real Estate Projects Design
Musical Instruments Design
Differently Abled and Seniors' Assistance Design
Public Awareness, Volunteerism, and Society Design
Governance and Public Services Design
Creative Legacy, Retro and Evergreen Design
Cultural Heritage and Culture Industry Design
Luxury Design
Mobile Technologies, Applications and Software Design
Advertising, Marketing and Communication Design
Creative Industry and Lifelong Design
Cybernetics, Prosthesis and Bio-Engineering Design
Radical Innovation and New Technologies Design
Wearable Technologies Design
Engineering, Construction and Infrastructure Design
Footwear, Shoes and Boots Design
Furniture Accessories, Hardware and Materials Design
Limited Edition and Custom Design
Design Quality and Innovation
Sustainable Products, Projects and Green Design
Design for X
3D Printed Forms and Products Design
Disposable and Single-Use Product Design
Website and Web Design
Ease of Use and Universal Design
Adult Toys and Products Design
Methods, Techniques and Strategies Design
Legwear, Pantyhose and Hosiery Design
Industrial Design
Spatial Design
Graphics Design
Strategic Design
Interaction Design
Structured Product Design
Advanced Design and Design Research
Concealed, Hidden and Secret Design


1018.Article #1018
For Index, click here.
Google Advertisements
More Advertisements
Design Competition
Design Mega Store
OMC Design Studios
Copyrights ©2023 | Privacy Policy | Sitemap | RSS Feed | Register | Login