The Experience Floor opens at Hotel BLOOM!


Hotel BLOOM! and The Experience Floor mark a new era in meetings and hospitality.
The new Virserius Studio-designed ‘Experience Floor’ is open and ready for business executives and guests at Hotel BLOOM! in Brussels. This concept marks a new approach to meetings, emphasizing artistic inspiration and relaxation.

The opening of the ‘Experience Floor’ marks the beginning of festivities to celebrate Hotel BLOOM!’s tenth anniversary as an art hotel. The terror attacks in Brussels had huge repercussions for the local hotel industry, with many of them experiencing severe difficulties. Despite Brussels being one of the top conference destinations in the world, the challenge for this project was whether it would be feasible to proceed with in light of the tense times.

When companies or organizations meet somewhere other than in the online space, the experience calls for something special. Research shows that art has a considerable impact on work ethic, motivation, creativity and managing stress. It was with that scientific foundation, a deference to the social sentiment, and the desire to recover the hotel sector and return stronger than ever that Hotel BLOOM! wanted to create a space where guests can feel rejuvenated and inspired.

They knew that art and clever design make face-to-face meetings more productive, so they enlisted the services of noted NY and Paris-based hospitality design firm Virserius Studio to create the ‘Experience Floor’. The space features relaxed spaces equipped with state-of-the-art technology. The hotel was already noted as the first hotel to integrate art and design into its rooms, and Virserius Studio was able to draw upon extensive multidisciplinary experience to create meeting spaces that incorporated its signature playful aesthetic.

About Virserius Studio

Virserius Studio (virseriusstudio.com) comprises a global team of designers, artists, architects and storytellers, all of whom draw from diverse backgrounds in interior architecture, business, fashion, and the fine arts to create joyful guest experience around the world and exceptional results for clients. Founded as Therese Virserius Design in 2003, the firm was rebranded Virserius Studio in 2013, and provides a range of interior architecture and design services for hotels, resorts, bars, restaurants, lounges, and meeting spaces. From project conception through execution, Virserius Studio works hand-in-hand with owners, operators, developers and other hospitality project consultants to realize their dreams and ensure superior results.

About Hotel BLOOM!

Hotel BLOOM! (hotelbloom.com) is a unique 4-star property located in the center of Brussels and part of the Pandox Group. Among the 305 rooms, no two are alike; guests can pick the room that matches their taste. The hotel also offers a breakfast room OO! featuring a real waffle van, a bar-restaurant SmoodS where people can chill and share delicious food and drinks, a state-of-art fitness and touches of street art everywhere. At Hotel BLOOM! both leisure and business guests are welcome. The hotel boasts 12 bright and colorful meeting spaces as well as a brand new ‘Experience Floor’ to meet away from the ordinary.

This article was added on Wednesday, 22nd of March, 2017 at 08.28 pm by author Virserius Studio Tags: hotel, Brussels, Belgium, meetings, events, interiors, design, hotel design, meeting spaces, hospitality, collaborative workspaces, co-working. Read our copyright policy here.

VIA:

www.virseriusstudio.com

The Experience Floor opens at Hotel BLOOM!

Hotel BLOOM! and The Experience Floor mark a new era in meetings and hospitality.

This article was added on Wednesday, 22nd of March, 2017 at 08.28 pm by author Virserius Studio Tags: hotel, Brussels, Belgium, meetings, events, interiors, design, hotel design, meeting spaces, hospitality, collaborative workspaces, co-working. Read our copyright policy here.