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Rankings Reveal Design Talents by Countries, Categories and Celebrity Status


Rankings Reveal Design Talents by Countries, Categories and Celebrity Status

Design rankings are a boon to designers, agencies, buyers and recruiters. But rankings can be more than just lining up designer profiles. We guide you through three design rankings that analyse thousands of award winners. When cross-indexed, they weave together a rich, multi-dimensional picture of design talents, strengths and weaknesses by countries, their classifications and celebrity status.

Design rankings are a vital business tool – whether you are a designer, agency, journalist, recruiter, procurer, college director or budding student artist. Getting hold of actionable ranking data about award-winning designers, their locations and specialties can give you a competitive edge beyond your industry experience.
But what ranking numbers are available out there? Are they extensive or shallow, authoritative and relevant? How are they organized and how do I navigate the statistics? Can I drill into specifics if I glimpse promising talents?
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
We will guide you through a set of rankings that represent three facets of the design industry: Country, people, categories. They are three related line-ups, compiled from actual competition winners, calculated from their award counts and weighted by their medals. The validity of these rankings are underpinned by the talents and motivation of thousands of successful designers, in over 100 categories, aggregated over six years of competition organized by the prestigious A’Design Awards.
First, World Design Rankings (worlddesignrankings.com ). The first set of design ranking involves an eagle’s eye view of successful designers by locations worldwide. World Design Rankings sort 88 countries based on awards won by 3,600 top designers from 2011 to 2016. The list is ranked by the weighted total score of each country. In general, the more awards the better the score will be; the more platinum and gold awards even better.
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
Right off the bat, we can see that the US is at the top of this list. This is not surprising because of the large and innovative economy. What might come as a surprise is Turkey in the second place. Moreover, China, Hong Kong, Taiwan – so-called the “Greater China” - are in the third, fourth and sixth places. Although geographically tiny, Hong Kong alone has won more awards than its former colonial master Great Britain. Italy, Great Britain, Japan, Germany and Brazil round up the top ten.
Senior management at a design agency or architecture firm may glimpse useful patterns. Have they overlooked talents in Turkey and around China? Are there simply more dynamic business, manufacturing and building opportunities out there - in Europe and Middle East for Turkey, and in China? Should they be considering expansion or alliance in these locations?
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
A recruiter or college director might ask: Who are the top talents in these countries? You can answer this question, for example, by clicking inside the table on Hong Kong (tinyurl.com/designers-hk ) to see a list of their top agencies and individual designers. Further, click on a designer’s name to see the background, images, winning projects and resume of this award-winning designer.
But that’s not all. A buyer or procurer can find out which categories a country excels in. The Design Business Insights link near the bottom of the page will take you to mini lists about the country’s top award categories, strengths, weaknesses and opportunities. For example, the page for Hong Kong (tinyurl.com/designers-insights-hk ) shows that the territory does extremely well in “Interior Space and Exhibition Design.” If you click through this category, you will see that Hong Kong comes out on top of the world in interior design - above China, Taiwan, Singapore and Turkey.
In just a few minutes, by analyzing the above ranking data, a gallery curator can gather information about the merits of organizing exhibitions - for designers, from which countries, and in what categories. A government agency can use the same information to invite official advisers. The press, magazine and blogs will know who to interview for the latest ideas on 100 categories of designs.
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
Second, Popular Designers (popdes.com ). The second set of ranking focuses on the people – the designers, teams or architects themselves – and measures their celebrity status. The PopDes score is calculated from data about media interests in a designer, for example, how many people view his or her profile, designs and other Web media. In this way, Popular Designers ranking adds value to Web traffic information that is only available to the award organizer.
Businesses looking to partner with a design guru to impress major customers, or to break into international stage, would do well working with these popular designers. The idea is to tap into their influence among their followers. Students can learn from them as career role models. But who are they? PopDes ranks the top 1,000 designers and their scores. The top five celebrity positions are currently held by Hakan Gürsu, Katsumi Tamura, Vestel ID Team, Marwan Zgheib and Kris Lin.
Designer ranking can also be calculated, with a slight variation, based only on weighted award scores, excluding the Web and social network elements. The related Design Ranking (www.designerrankings.com ) lists the top 2,125 award-winning designers, while this shorter list (tinyurl.com/designers-100 ) of 100 designers reveals additional scoring details.
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
Third, Designer Classifications (designclassifications.com ). This third set of design ranking emphasizes design categories or classifications. It contrasts 93 design classifications aggregated over six years, sorting them by competitiveness. The two most competitive categories are “Interior Space and Exhibition Design” and “Furniture, Decorative Items and Homeware Design,” while “Packaging Design” ranks a distant third.
To find the top designers in each classification across all countries, click inside this designer classification list. Seminar organizer or professional associations looking for keynote speakers, for example, in “Interior Space and Exhibition Design” can look up the top 100 designers who dominate this classification. Kris Lin from Shanghai is on top. But you may be inviting another speaker from your country also on this list. Click on designer name to view his or her background, contact, and details to quickly get to know the designer.
For detailed definition of these classifications, look into A’Design Award’s 100 competition categories (tinyurl.com/design-cats ) and additional concealed categories (tinyurl.com/design-cat-c ).
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
The above three rankings are tightly related and complementary. Together, they weave a multi-dimensional mosaic of the 3,600 top designers and their achievement. The cross indexing from countries to people, to categories, to individual profiles can stimulate business ideas among their users.
Several other designer rankings are available on the Web. They compile award winner scores from respected design awards, and link to individual designer profiles. Leading rankings include the Red Dot design ranking, IDA Design Awards winners ranking, iF Ranking, Top Design Firms ranking and Design Week Top 100 ranking. They contain informative tables of competition results, but generally index or cross-link to fewer levels of details.
In conclusion, three related design rankings - World Design Rankings, Popular Designers, Designer Classifications – have been constructed from six years of international design award winners, their locations and specializations. The scoring system combines award and Web statistics, such as the number of awards, weights of medal types, media popularity and award competitiveness.
World Design Rankings helps you explore design talents across countries. Popular Designers mirrors media and Web-based celebrity status of leading designers. Designer Classifications guide you through about 100 design categories, arranged by competitiveness.
Rankings Reveal Design Talents by Countries, Categories and Celebrity Status
These three design rankings can be a strategic tool. They can help you in you plans for design partnership, procurement, industry analysis, recruitment, speaker engagement or career model. Together, they are a treasure trove of insights into worldwide design industry.
REFERENCES/BIBLIOGRAPHY:
http://www.worlddesignrankings.com
http://www.designclassifications.com
http://www.popdes.com
http://www.designerrankings.com

This article was added on Tuesday, 13th of September, 2016 at 10.07 am by author Jason Durio Tags: design ranking, world design ranking, designer ranking, compare design rankings, design agency ranking, design index, design classification, design ranking by country, design ranking by category, design ranking by classification, popular designers, celebrity designers. Read our copyright policy here.
 

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