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Tortona Design Week 2016 - creativeness, innovation and so much fun

Tortona Design Week 2016 - creatività, innovazione e tanto divertimento

Tortona Design Week 2016 - creativeness, innovation and so much fun

In Tortona in Milan as every year to April the district ignites and is filled with young people, entrepreneurs, firms and a lot of a lot of ideas. A trip to the discovery of this unbelievable event, surrounded from hundreds of exposures and in an involving atmosphere of novelty.

Principal attraction of the exposures in the zone Tortona is the space reserved to Superstudio+, to whose inside it entertains different firms from the unique and original characters. Just entered it is found there in front of this installation of 3M Design and Stephen Boeri, denominated Urban Tree Lounge, built with films, fabrics and stickers. The underlying base allows the visitors to enjoy an only moment of relax with forms that weave him to form comfortable chaise longue. The lights and the reflexes play above, reflecting itself in the ceiling and in the suspended films creating a real show to relax the mind. Attrazione principale delle esposizioni in zona Tortona è lo spazio riservato a Superstudio+, al cui interno ospita diverse aziende dai caratteri unici e originali. Appena entrati ci si trova davanti a questa installazione di 3M Design e Stefano Boeri, denominata Urban Tree Lounge, costruita con pellicole, tessuti e adesivi. La base sottostante permette ai visitatori di godersi un unico momento di relax, con forme che si intrecciano a formare comode chaise longue. Le luci e i riflessi giocano al di sopra, riflettendosi nel soffitto e nelle pellicole appese creando un vero e proprio spettacolo per rilassare la mente.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Always inside Superstudio+ we find Oltremateria, a manufacturing house of you furnish ecofriendly, characterized by the use of beautiful surfaces in echo-mortar continuous mono-component to base of water that also allows a great personalization. Sempre all'interno di Superstudio+ troviamo Oltremateria, una casa produttrice di arredi ecofriendly, caratterizzata dall'uso di bellissime superfici in eco-malta continue mono-componenti a base di acqua che permettono anche una grande personalizzazione.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Archiproduct in collaboration with SayDuck introduces SayDuck, an original and meddler application to personalize his/her own domestic spaces. The app offers in fact a catalog online with a vast choice of objects of design; choosing a surrounding point and framing him/it, you/he/she can be made to appear through the camera of the proper smartphone the object of I furnish from us chosen, to see in directed the approach with the other objects and to choose what more it likes being able us him first to see how live. Archiproduct in collaborazione con SayDuck presenta appunto SayDuck, un'originalissima e intrigante applicazione per personalizzare i proprio spazi domestici. L'app offre infatti un catalogo online con una vastissima scelta di oggetti di design; scegliendo un punto circostante e inquadrandolo, si potrà far apparire tramite la fotocamera del proprio smartphone l'oggetto d'arredo da noi scelto, per vedere in diretta l'accostamento con gli altri oggetti e scegliere ciò che più ci piace potendolo prima vedere come dal vivo.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Bla Bla Car, the famous system of car sharing that by now has spread in almost all the world, it proposes an installation to sensitize the spectator respect the environment and the use of the car sharing. It has in fact erect an iglù in a plastic material, completely inflated thanks to the lot of tons of air that Bla Bla Car allows to save, reducing notably the issues of CO2. To its inside of the toy balloons they emphasized even more this ecological aspect. Bla Bla Car, il famoso sistema di car sharing che ormai si è diffuso in quasi tutto il mondo, propone un'installazione per sensibilizzare lo spettatore rispetto l'ambiente e l'utilizzo del car sharing. Ha infatti eretto un iglù in un materiale plastico, completamente gonfiato grazie alle molte tonnellate d'aria che Bla Bla Car permette di risparmiare, riducendo notevolmente le emissioni di CO2. Al suo interno dei palloncini enfatizzavano ancora di più questo aspetto ecologico.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Or clock, line launched by the manufacturing house of the famous O Bag, introduces an alternative use of the rubber used for realizing the purses creating some very comfortable and resistant wrist clocks to the water up to three meters deep. O clock, linea lanciata dalla casa produttrice della rinomata O Bag, presenta un'uso alternativo della gomma utilizzata per realizzare le borse, creando degli orologi da polso molto comodi e resistenti all'acqua fino a tre metri di profondità.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Denis Santachiara realizes for Campings this chair-pouf, Santapouf, a comfortable and soft session with a round and continuous form, with a support whether to be able him to start resting, to read or to study. Denis Santachiara realizza per Campeggi questa sedia-pouf, Santapouf, una comoda e morbida seduta con una forma tonda e continua, con un appoggio dove potersi mettere a riposare, leggere o studiare.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Tortona it also entertains officina 14, a place for creative young people whether to be able to work together for exposing his/her own ideas. Overdrive is born note as I plan for letting various artists meeting and to create some unique skateboard tables, draws to hand with articulated and very beautiful graphics in every particular. Via tortona ospita anche l'officina 14, un luogo per giovani creativi dove poter lavorare insieme per esporre le proprie idee. Overdrive nasce appunto come progetto per far incontrare vari artisti e creare delle tavole da skateboard uniche, disegnate a mano con grafiche articolate e bellissime in ogni particolare.
Tortona Design Week 2016 - creativeness, innovation and so much fun
From the imagination and the ability realizzativas of Stanza215 are born of the you furnish only in their kind. Of the wood tables, you treat and you model, real musical tools become over that fantastic decorative elements with the application of a microphone set on the back that transmits the vibrations to the wood. The particularity, not being a simple amplifier, it is that not to have a particular direction for the sonorous issue, but they spread equally the music in all the directions, making the feeling to be to a true concert. Dall'immaginazione e la capacità realizzativa di Stanza215 nascono degli arredi unici nel loro genere. Delle tavole di legno, trattate e modellate, diventano veri e propri strumenti musicali oltre che fantastici elementi decorativi con l'applicazione di un microfono posto sul retro che trasmette le vibrazioni al legno. La particolarità, non essendo un semplice amplificatore, è quella di non avere una direzione particolare per l'emissione sonora, ma diffondono ugualmente la musica in tutte le direzioni, rendendo la sensazione di trovarsi ad un vero concerto.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Always of Stanza215 is Ohm, project winning of the contest "Design me to song 2016." Ohm is a lamp in wood, plexiglass and marble, that introduces the same sonorous mechanism previously described. The two pendants in marble serve for regulating the intensity of the light. Sempre di Stanza215 è Ohm, progetto vincitrice del concorso "Design me a song 2016". Ohm è una lampada in legno, plexiglass e marmo, che presenta lo stesso meccanismo sonoro precedentemente descritto. I due pendenti in marmo servono per regolare l'intensità della luce.
Tortona Design Week 2016 - creativeness, innovation and so much fun
The Range Rover has created a real sculpture in tubular metallic yellow, that withdraws enough in the detail the new Evoque cabrio. A well realized idea and that the attention attracts, making to come desire to discover better her. La Range Rover ha creato una vera e propria scultura in tubolare metallico giallo, che ritrae abbastanza nel dettaglio la nuova Evoque cabrio. Un'idea ben realizzata e che attira l'attenzione, facendo venire voglia di scoprirla meglio.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Vadolibero exposes in the splendid location of the Great Pars Suites some solutions to make the bicycle it departs of the furnish of the house. I am liked a lot the strips bright mails above the bicycles, that remember the road and the run, and they emphasize and they recall the sense of the speed and the dynamism of the bike itself. Vadolibero espone nella splendida location del Magna Pars Suites delle soluzioni per rendere la bicicletta parte dell'arredo della casa. Mi sono piaciute molto le strisce luminose poste al di sopra delle biciclette, che ricordano la strada e la corsa, ed enfatizzano e richiamano il senso della velocità e del dinamismo ciclistico.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Creating a tropical heaven in the beautiful mean of a rotunda in the zone Tortona, Hilfiger Denim has literally wanted to give life to its spin off "an island of mind", making to forward the visitor in a summer and exotic climate. Creando un paradiso tropicale nel bel mezzo di una rotonda in zona Tortona, Hilfiger Denim ha voluto letteralmente dare vita al suo spin off "an island state of mind", facendo inoltrare il visitatore in un clima estivo ed esotico.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Taking back the method of Japanese construction "jappi", this pillbox in wood is kept together without the use of grapevines or nails, but entirely thanks to cuts and joints in the wood. A classical, clever and very clean method. Riprendendo il metodo di costruzione giapponese "jappi", questa scatolina in legno è tenuta insieme senza l'utilizzo di viti o chiodi, ma unicamente grazie a tagli ed incastri nel legno. Un metodo classico, ingegnoso e molto pulito.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Returning inside Superstudio+ the stand of Ebay is found equipped with mirrors, lights and colored walls. A very attractive atmosphere to valorize the used objects. Tornando all'interno di Superstudio+ si trova lo stand di Ebay attrezzato con specchi, luci e pareti colorate. Un'atmosfera molto attraente per valorizzare gli oggetti usati.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Inside a great store that entertained Jaguar and other important stand, this very crumbling bright installation was found, formed of so many attached plastic bands to a rotating support, that moving reflected him in all the directions the light it posts inside the structure. All'interno di un grande magazzino che ospitava Jaguar e altri stand importanti,si trovava questa installazione luminosa molto fatiscente, formata di tante fasce plastiche attaccate ad un sostegno rotante, che muovendosi riflettevano in tutte le direzioni la luce posta all'interno della struttura.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Archiproduct organizes a stand on more floors in a building in the street Tortona, furnishing it in original and luxurious way. In the photo an earth lamp, that unites in reality the canons of the earth lamp and to suspension creating a particular object, simple and with a very elegant line. Archiproduct organizza uno stand su più piani in un palazzo in via Tortona, arredandolo in modo originale e lussuoso. Nella foto una lampada da terra, che unisce in realtà i canoni della lampada da terra e a sospensione creando un oggetto particolare, semplice e con una linea molto elegante.
Tortona Design Week 2016 - creativeness, innovation and so much fun
Roberto de Saints introduces Dune, a bookstore to compartments with a form shaped that remembers the dunes of the desert. Aesthetically involving the form, that doesn't overwhelm the function, but it also gives her an assistant value thanks to the games of shades that are formed on the piece of furniture. Roberto de Santi presenta Dune, una libreria a scomparti con una forma sagomata che ricorda appunto le dune del deserto. Esteticamente coinvolgente la forma, che non travolge la funzione, ma le dona un valore aggiunto anche grazie ai giochi di ombre che si formano sul mobile.
Tortona Design Week 2016 - creativeness, innovation and so much fun, in collaboration with Essential, it creates some products from house as coasters, aprons and tovagliette in paper recycled with printed ironic and playful sentences to bring a smile in the kitchen., in collaborazione con Essential, crea dei prodotti da casa come sottobicchieri, grembiuli e tovagliette in carta riciclata con stampate frasi ironiche e giocose per portare un sorriso in cucina.
Tortona Design Week 2016 - creativeness, innovation and so much fun
To the Fuorisalone I have had the fortune to try a simulator of guide of Formula 1 (extremely expensive) of tall generation, with three screens to totally bathe in the guide and with a mobile seat to be able him to feel really as inside a run car. An exciting and incredibly realistic experience. Al Fuorisalone ho avuto la fortuna di provare un simulatore di guida di Formula 1 (estremamente costoso) di alta generazione, con tre schermi per immergersi totalmente nella guida e con un sedile mobile per potersi sentire veramente come all'interno di una macchina da corsa. Un'esperienza emozionante ed incredibilmente realistica.
Tortona Design Week 2016 - creativeness, innovation and so much fun
In the spaces of the ex Ansaldo, Base Milan turns him into Design Center and equips numerous spaces devoted to entertain creative studies, university of international level and emergent designer. Negli spazi dell'ex Ansaldo, Base Milano si trasforma in Design Center ed attrezza numerosissimi spazi dedicati ad ospitare studi creativi, università di livello internazionale e designer emergenti.

This article was added on Wednesday, 15th of June, 2016 at 10.37 am by author Davide Susca Tags: tortona, design, week, 2016, design, milano. Read our copyright policy here.


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