Design Amid : Design + Lifestyle Magazine

 

 

 

Login / Register
Home / Cover | Masthead | Categories | Advertise | DA Awards | Contents | + Submit an Article or News March 26, 2017

Design for Needs


Design for Needs

Many designers do straightforward design without considering some fundamental needs, here are some human needs which would be good to know in order to make good designs that respond to them.

People spend money in order to satisfy their desires and needs, but not all needs are worth spending money on. A designer has to know why people spend money in order to be able to design products and services that satisfy major desires. The following list is not based on Maslow’s hierarchy of needs; it is instead based on marketing and economics. I sincerely think, that knowing this list by heart could improve your skills as a designer, manager or design manager. Here is the golden list of needs, and type of companies that respond to them:
To attract romantic partners; everyone needs at least one. This economic desire category is special since there is no commercial supplier, but facilitators; products and services that make you appealing to others, or products or services that let you discover or connect to prospective partners. Since everyone absolutely needs at least one romantic partner, there is a huge demand worldwide, and there are many companies tap into this need to sell and market their products; luxury products, cosmetics producers, fashion, online friendship sites, social networks etc.
To avoid trouble, legal or physical. There is direct supply to match these needs such as clothing, protective clothing, bodyguards, legal advisers etc. Governments also exists for this purpose; to provide protection and safety. Insurance companies also tap into this desire category to find clients who wish to be relax during trouble, let it be legal or physical. Hospitals, health check-up services are some other businesses that respond to this need.
To be an individual. It is a need for many, and there are abundant companies who provide products and services to respond to this need. There is education, schools, private lessons, music and art classes, plus there are clubs, hobbies, travel destinations, and many other services that indirectly supply individuality to consumers. Even retreats, mountain rides or anything else is a supply to this demand.
Design for Needs
To be clean, to feel comfortable. Need for all, supply comes from governments – public infrastructure; water pipes, electricity, heating, as well as private companies; cosmetic and cleaning products, as well as pharmaceutical companies; disinfectants etc. Plus there are small scale services for bathing, cleaning, including spas and others.
To be in style, to look good, to look cool. This is a need for most, and the demand is responded by supply from fashion item producers, luxury manufacturers of yachts, spaceships, planes, cars, bicycles, cars as well as cosmetic items, fashion channels and fashion related communication media, plus education or personal charisma providing tools, services and products. Supply also comes from nature as well as commercial entities.
To be loved, to be desired, to be praised. Families are the biggest service provider for this need category followed by lovers, friends, colleagues, coworkers and others. Supply is usually natural but could also be provided synthetically by commercial entities in form of emulation of love, desire or provision of praise. Many companies tap into this category by proposing products or services that would make you lovelier, desirable or prestigious, the economy for this category is larger than you could imagine.
To be popular, to have prestige and to avoid criticism, to avoid loss of reputation. Slightly different from being loved or desired, the popularity and prestige are supplied both naturally as well as commercially, popularity can be earned or bought, criticism can be avoided or avoiding criticism can be bought, votes can be earned or votes can be bought. Supply comes from people, as well as people groups, associations and other communities.
To emulate or copy others. An interesting need indeed, I estimate almost everyone needs it except a small percentile; this need arises from the basic fact that not everyone has will to decide for itself, some wish to follow, copy, imitate as doing so is indeed easier. Being streamlined ensures that you comply with society, compliance usually results in acceptance, social welcoming. Service providers include governments through education, politics, but also commercial entities; fashion, trendy products etc.
Design for Needs
To get pleasure, to experience pleasure. Who doesn't want to get pleasure? Everyone does, yet the way people want it can differ a lot, consider hedonism, sadism, masochism, and others. Regardless of the type, there has always been a service provider either commercially or naturally. Good food, intimacy, amusement, action are some products that respond to this need.
To gratify curiosity. Another very interesting need for which the demand is inversely proportional to the age; the older you are the less curios; kids are known to be the most curios. To respond to this need we have science, education, exploration, and experience industries. How does it taste? Take a wine tasting experience. How does it look like? Travel to Paris. How does it feel (make feel)? Buy it, try it. Search engines and internet for example are products that help satisfy this need.
To have beautiful possessions, and to keep the possessions. This is where designers come into play, together with craftsman, artists, stylists, artisans, architects etc. Everyone wants to have possessions that are good looking, pleasant and aesthetically appealing (and some people want to ensure that also others find that thing pleasant and appealing). Supply comes from designers, creators, crafters as well as insurance companies, banks, housing development, security companies and governments.
To have health, to be fit, to avoid pain. Universal demand; i.e. not demanding this results in your death, and in this case, all who exist should potentially need this. Supply comes from fitness products, healthcare systems, hospitals, doctors, pharmaceutical companies, travel agencies, psychologists and other personal assistants and help as well as from nature. Very big industry worldwide with many companies tapping to this basic need.
To make money, to earn money and to avoid loss of money. The biggest industry of all, since all other needs require money; money is life, time or resources. I estimate that most money is actually being spend for earning money itself. Main suppliers for this need; the trade, bartering, ability to sell or buy, ability to advertise, ability to market, ability to produce, ability to distribute, ability to serve, investment opportunities, banks, gambling, as well as governments and security.
Design for Needs
To satisfy an appetite, for food, knowledge or something else. Let it be a small urge or some gluttonous craving, there are times that when we want “it”. In this case the supply is met by nature, as well as commercial entities. Demand is matched by the supply from sellers and service providers of the “it”. However, there are specific jobs that relate to this; cooks, detectives, dealers, exporters, importers, concierge etc., as well as massive marketplaces and internet where any type of product could be bought.
To save time, to be efficient. People say money is time, time is money, but time is life; your own life, therefore money is life; your life turned into something else. To save time, means to save lives, to save lives you need money. Everyone wants to live longer, thus everyone has a demand for “faster”. The supply comes in all industries with a premium for the “fast” service, “instant” delivery, and “buy now” options.
To take advantage of opportunities. Bulk offers, coupons, campaigns, discounts, free shipping, get the last one, save on money, save on time etc. are products designed to satisfy this need to take advantage of opportunities. Supply comes from merchants, sellers, dealers but even from friends and family; in return of promises, or other actions, as well as nature; seasons for example; time to eat a specific fruit! Eat it while the offer lasts!
To take care of others, for their family and friends. People want to be nice, so there are products and services to help them look and be nice; products that help you save time so you could spend more with your family, products that enable you to perform tasks that would make people around you happy, gift cards, but also spending personal time, as well as taking care through healthcare, finance, or via entertainment.
The needs: 1) To achieve comfort, to enjoy life. 2) To attract romantic partners. 3) To avoid trouble, legal or physical. 4) To be an individual. 5) To be clean, to feel comfortable. 6) To be in style, to look good, to look cool. 7) To be loved, to be desired, to be praised. 8) To be popular, to have prestige and to avoid criticism, to avoid loss of reputation. 9) To emulate others. 10) To get pleasure, to experience pleasure. 11) To gratify curiosity. 12) To have beautiful possessions, and to keep the possessions. 13) To have health, to be fit, to avoid pain. 14) To make money, to earn money and to avoid loss of money. 15) To satisfy an appetite, for food, knowledge or something else. 16) To save time, to be efficient. 17) To take advantage of opportunities. 18) To take care of others, for their family and friends.
Design for Needs
So how does this list benefit you as a designer? When you design a product or service, you must consider how your design responds to every single of these needs. You will realize that just designing a product is not enough; it should be matched with a service as well as a system and other complimentary products or services to make it worth more. I think satisfying these basic needs could help creation of product-services that create the highest value, thus would have the highest demand.

This article was added on Thursday, 6th of November, 2014 at 07.02 am by author Onur Cobanli Tags: needs of people, design for need, need based design, design demand, design supply. Read our copyright policy here.
 
 

YOU MIGHT ALSO LIKE:


I Design Awards Winners

Salone del Mobile 2016: Design strikes again!

Understanding the Amazing Potential of Laser Drills in Industrial Design

History of Design Competitions

A Prime Toy Design Competition

All faces of Fuorisalone

How to Publish Your Works

Jewelry Design Awards

World Design Awards

SaloneSatellite: a small, but fast celestial body

Versus

Essentials of a Designer Portfolio Website

Superorganic Furniture Forms

Salone del Mobile 2016: to the search of the good design.

Half a century! Happy birthday Salone!

CLICK HERE TO SEE EVEN MORE

 

SEARCH

 
Random Article
» I Design Awards Winners
Advertisements
A' Design Award

CATEGORIES

Furniture, Decorative Items and Homeware Design
Packaging Design
Architecture, Building and Structure Design
Fashion, Apparel and Garment Design
Lighting Products and Lighting Projects Design
Toy, Games and Hobby Products Design
Digital and Electronic Devices Design
Interior Space and Exhibition Design
Vehicle, Mobility and Transportation Design
Interface and Interaction Design
Home Appliances Design
Graphics and Visual Communication Design
Computer Graphics and 3D Model Design
Photography and Photo Manipulation Design
Engineering and Technical Design
Scientific Instruments, Medical Devices and Research Equipment Design
Movie and Animation Design
Food, Beverage and Culinary Arts Design
Building Materials, Construction Components, Structures & Systems Design
Social Design
Idea Design
Arts, Crafts and Ready-Made Design
Meta, Strategic and Service Design
Unexpected Design
Information Technologies Design
Hardware, Power and Hand Tools Design
Young Design
Heavy Machinery Design
Performing Arts, Style and Scenery Design
Music, Audio and Sound Design
Writing, Literature and Content Design
Excellence in Design
Diligence and Intelligence in Design
Actor, Talent and Model Design
Hospitality, Recreation, Travel and Tourism Design
Futuristic Design
Social and Behavioral Sciences Design
Natural Sciences and Mathematics Design
Awards, Prize and Competitions Design
Event and Happening Design
Sports, Entertainment and Recreation Equipment Design
Textile, Fabric, Textures, Patterns and Cloth Design
Safety Clothing and Personal Protective Equipment Design
Beauty, Personal Care and Cosmetic Products Design
Chemical Products and Consumables Design
Sales, Contact Center and Customer Service Design
Pet Supplies and Products for Animals Design
Banking and Finance Instruments Design
Jewelry, Eyewear and Watch Design
Bakeware, Tableware, Drinkware and Cookware Design
Baby, Kids' and Children's Products Design
Fashion and Travel Accessories Design
Art Materials, Stationery Supplies and Gift Items Design
Prosumer Products, Tools, and Machinery Design
Security and Surveillance Products Design
Bathroom Furniture and Sanitary Ware Design
Manufacturing and Processing Machinery Design
Energy Products and Devices Design
Business Plan and Corporate Operational Plans Design
Information Processing Tools Design
Street Furniture Design
Landscape Planning and Garden Design
Urban Planning and Urban Design
Human Resources and HR Programs Design
Education and Training Content Design
Yacht and Marine Vessels Design
Car and Land Based Motor Vehicles Design
Agriculture, Horticulture and Fisheries Design
Aerospace and Aircraft Design
Multidisciplinary and Interdisciplinary Design
Core Resources Manufacturing and Extraction Design
Spacecraft, Spaceplanes and Spaceship Design
Generative, Algorithmic and Parametric Design
Digital and Broadcasting Media Design
Print and Published Media Design
Construction and Real Estate Projects Design
Musical Instruments Design
Differently Abled and Seniors' Assistance Design
Public Awareness, Volunteerism, and Society Design
Governance and Public Services Design
Creative Legacy, Retro and Evergreen Design
Cultural Heritage and Culture Industry Design
Luxury Design
Mobile Technologies, Applications and Software Design
Advertising, Marketing and Communication Design
Creative Industry and Lifelong Design
Cybernetics, Prosthesis and Bio-Engineering Design
Radical Innovation and New Technologies Design
Wearable Technologies Design
Engineering, Construction and Infrastructure Design
Footwear, Shoes and Boots Design
Furniture Accessories, Hardware and Materials Design
Limited Edition and Custom Design
Design Quality and Innovation
Sustainable Products, Projects and Green Design
Design for X
3D Printed Forms and Products Design
Disposable and Single-Use Product Design
Website and Web Design
Ease of Use and Universal Design
Adult Toys and Products Design
Methods, Techniques and Strategies Design
Legwear, Pantyhose and Hosiery Design
Industrial Design
Spatial Design
Graphics Design
Strategic Design
Interaction Design
Structured Product Design
Advanced Design and Design Research
Concealed, Hidden and Secret Design

PAGES

698.Maison Summiers first design is selected for Masterly, the Dutch in Milano during the Salone del Mobile
688.Eco-friendly 3D Wall Decor Panels - Exciting, Innovative and Unique
684.The Experience Floor opens at Hotel BLOOM!
679.20 websites to inspire you to design your own designs
For Index, click here.
Google Advertisements
More Advertisements
Design Competition
Design Mega Store
OMC Design Studios
Copyrights ©2017 | Privacy Policy | Sitemap | RSS Feed | Register | Login