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Zona Tortona 2011


Zona Tortona 2011.

Zona Tortona 2011

The Zone Tortona is a aera in Milan comprises between the Naviglio grande and via Solari. This aera has been reconverted and developped during the years, transforming the farming then industrial zone into new residential complexes and cultural spaces.

The Zone Tortona is a aera in Milan comprises between the Naviglio grande and via Solari. This aera has been reconverted and developped during the years, transforming the farming then industrial zone into new residential complexes and cultural spaces. Zona Tortona è una porzione di Milano compresa tra il Naviglio Grande e via Solari. Quest'area è il risultato di una riconversione e valorizzazione della zona avvenuto nel corso degli anni e che ha portato alla trasformazione di molte aree, prima agricole e successivamente industriali, in spazi adibiti ad attività culturali e a nuovi complessi abitativi.
Zona Tortona 2011
Shortly, the industrial activity has become one the most representative and typical element of the area. In a few decades, some of the most important companies of the Made of Italy: Bisleri, Ansaldo, Riva Calzoni, Richard Ginori, Osram, Loro Parisini. In breve tempo l’attività industriale diventa uno degli elementi più rappresentativi e caratterizzanti di quest’area. In pochi decenni si insediano alcune delle più importanti aziende del Made in Italy:, Bisleri, Ansaldo, Riva Calzoni, Richard Ginori, General Electric,Osram, Loro Parisini..
Zona Tortona 2011
At the end of the 70's, following the evolution of the production system, the manufactures were disused and abandonned; leaving great pavillions and courtyards emply. A partire dalla fine degli anni sessanta, in relazione alle trasformazioni del sistema produttivo le fabbriche vengono a poco a poco dismesse lasciando immensi padiglioni e cortili.
Zona Tortona 2011
In 15 years, Zona Tortona has become a real cultural area with numerous design, fashion and photography studios (Casablanca), rechearch centre, fondations, laboratories, showrooms and media comapnies (web, publishing and tv). Quindici anni fa è così iniziata una vera e propria azione di riqualifica e valorizzazione di Zona Tortona da spazio industriale dismesso a vero e proprio distretto culturale oggi caratterizzato dalla presenza di numerosi atelier di fotografia (Casablanca), design e moda, centri di ricerca, fondazioni, laboratori, showroom e studi per web, editoria e TV.
Zona Tortona 2011
During the Milan design week, (from the 12thto the 17th of April 2011), the area will be animated with installation, events and meeting points installed in many manufactures and lotfs, usually abanbonned during the year. Durante la Milano design week (quest'anno dal 12 al 17 aprile 2011) molte delle fabbriche e loft in disuso durante l'anno, prendono vita animando la città con installazioni, eventi e punti d'aggregazione.
Zona Tortona 2011
This year, the brand Zona Tortona that first lauched the Fuori Salone, should have celebrated its 10th anniversary along with the 50th birthday of the salone.However, the event's management is under scrutiny as the delegate administrator is accused of illegal traffic. The historical logo has been modified and many lofts have not be used. Quest'anno il marchio Zona Tortona, che per primo ha lanciato il fuori salone, avrebbe dovuto festeggiare 10 anni, parallelamente al 50° anniversario dei Saloni. Ma la gestione dell'evento è sotto accusa poichè l'amministratore delegato è indagato per traffici illegali, il logo storico è stato modificato e molti loft sono stati lasciati in disuso.
Zona Tortona 2011
The exposed objects have already been seen as if the designers this year looked for security. As if the innovation could in some way, extend the crisis that despite a slow recovery has been really hard. Gli oggetti esposti sono già visti, sembra quasi che quest'anno i designer siano andati sul sicuro, temendo che la sperimentazione possa in qualche modo far perdurare la crisi che nonostante la lenta ripresa è stata un duro colpo per l'innovazione.
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Zona Tortona 2011

This article was added on Monday, 27th of January, 2014 at 08.44 am by author Alessandra Scarfò Tags: "zona tortona", "design", "event", "installation". Read our copyright policy here.
 
 

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