Design Amid : Design + Lifestyle Magazine




Login / Register
Home / Cover | Masthead | Categories | Advertise | DA Awards | Contents | + Submit an Article or News December 8, 2022

Jiani Zeng Designs

Jiani Zeng Designs

Today's featured designer is Jiani Zeng. Jiani Zeng is the creator of iconic designs such as Unream, Tag Tag and Dual.

We had the rare opportunity to interview the exalted designer Jiani Zeng who was recently announced as the Designer of the Day by the A' Design Award and Competition. Jiani Zeng is the creator of iconic designs such as Unream, Tag Tag and Dual. We got exclusive answers to our questions about Jiani Zeng designs and design philosophy.
Jiani Zeng Designs
Jiani Zeng, how did you become a designer?
Jiani Zeng: Let me be very honest, about 9 years ago, as a Chinese high school graduate, I had no idea what I was going to do and I didn't know what is industrial design. I was really into photography. One day I saw a picture of a camera, Leica M6, the classic one with blue leather skin, I got hooked... it was the last day I had to decide my major, so I went through the list - I choose the one looks like it - product design. It was the best coincidence and I feel like it's destiny.
Jiani Zeng Designs
Jiani Zeng, what are your priorities, technique, and style when designing?
Jiani Zeng: Most of my work explores design opportunities associated with new technology. I like creating new materials from bits and atoms. Like my work "illusory material", my partner Honghao and I invented a computational workflow to create material that cannot be made with any traditional manufacturing method. I believe computation and technology will play a big part in how designer designs...
Jiani Zeng Designs
Jiani Zeng, what particular aspects of your background shaped you as a designer?
Jiani Zeng: My time at MIT. I understand design differently now...
Jiani Zeng Designs
Jiani Zeng, what is your growth path? what are your future plans? what is your dream design project?
Jiani Zeng: Become the designer to be remembered for centuries...

Jiani Zeng, what are your advice to designers who are at the beginning of their career?
Jiani Zeng: Design freely and don't get stuck in 'Design thinking'...
Jiani Zeng Designs
Jiani Zeng, how do you keep up with the latest design trends? to what extent do design trends matter?
Jiani Zeng: Now I read a lot in Technology review and some academic conferences...
Jiani Zeng Designs
Jiani Zeng, how do you know if a product or project is well designed? how do you define good design? Jiani Zeng : A good design should be inspiring, it extends people's imagination...

Jiani Zeng, what is your biggest design work?
Jiani Zeng: Illusory Material. It envisions the future of industrial design with multi-material 3D printing. "Illusory Material" is a computational workflow that allows every designer to play with CMF or even material properties that never existed before in the design process, creating dream-like material and apply them into real-world product design. This project is an envision of future design methodology using computation power with the most advanced 3D printing technology in the world: multi-material voxel printing.

Jiani Zeng Designs
Imagine designing everyday products with "impossible" materials that only exist in the digital world; Imagine a future where designers can manipulate the color, texture, and reflectivity of materials across time and different viewing angles; Imagine the future of color creation is not based on layers of chemical paints, but a combination with optical 3D printed optical lenses and simple color blocks; imagine a physical material can display dynamically by itself without electronic input; imagine an invisible object that is informative, a hard object that feels soft.......
Jiani Zeng Designs
Jiani Zeng, who is your favorite designer?
Jiani Zeng : Ross Lovegrove and Tokujin Yoshioka....
Jiani Zeng Designs
Jiani Zeng, would you tell us more about your work culture and business philosophy?
Jiani Zeng: I have the best partner in the world: Honghao Deng. We combine our knowledge of industrial design and architecture. Finding a good partner is the key factor to get success in the design...
Jiani Zeng Designs
Jiani Zeng, what positive experiences you had when you attend the A’ Design Award?
Jiani Zeng: Media exposure. Means a lot to us...
Jiani Zeng Designs
Jiani Zeng, can you tell us more about your company / design studio?
Jiani Zeng: My partner Honghao Deng and I started our design studio "Illusory Material" in 2019, research on creating "impossible" materials in a controlled manner, with computation and multi-material voxel printing. We envision a future where designers can manipulate the color, texture, and reflectivity of materials across time and different viewing angles...
Jiani Zeng Designs
Jiani Zeng, what is "design" for you?
Jiani Zeng: Design is about exploring new opportunities beyond the limit of current manufacturing and materials, imagine freely, and create freely...
Jiani Zeng Designs
Jiani Zeng, what kinds of works do you like designing most?
Jiani Zeng: 3D printed objects/artifacts; technology-driven products; AI & IoT product; new material-based product...
Jiani Zeng Designs
Jiani Zeng, what was the first thing you designed for a company?
Jiani Zeng: It was a cat litter box, you can see it at
Jiani Zeng Designs
Jiani Zeng, when do you feel the most creative?
Jiani Zeng: Midnight! And when I'm desperate...
Jiani Zeng Designs
Jiani Zeng, what kind of emotions do you feel when your designs are realized?
Jiani Zeng: I get ready for the next challenge...
Jiani Zeng Designs
Jiani Zeng, how do you think the "design field" is evolving? what is the future of design?
Jiani Zeng: The future of design should not be fixed by design thinking or any fixed guidelines. Design is about users but also about designers themselves, be selfish, and design freely...
Jiani Zeng Designs
Jiani Zeng, thank you for giving us the opportunity to interview you... To learn more about Jiani Zeng and check more designs by Jiani Zeng as well as to see more Jiani Zeng designs such as Unream, Tag Tag, Dual, Glasses Plus and Luna visit
Jiani Zeng Designs
We hope you enjoyed our interview of Jiani Zeng. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Jiani Zeng and their design works worldwide. Visit to learn more.

This article was added on Monday, 26th of October, 2020 at 09.56 am by author Frank Scott Tags: Jiani Zeng, Jiani Zeng Designs, Jiani Zeng Interview, Unream, Tag Tag and Dual.. Read our copyright policy here.




Do you really need to beg for winning a design award?

Public Relations for Designers : Media Tracking

Echoes of Light in Galaxies


Salone del mobile, Milano 2016

Loving Nature: A Blissful Sunrise

Outdoor Furniture at Salone Internazionale Del mobile 2012

Salone del Mobile 2016: to the search of the good design.

Sergei Didyk Designs

Fuori salone Milano, Zona Tortona 2016

A' Design Award, Gala Night and Exhibition at Como, Italy

Tortona design week 2012

Salone del mobile 2016

Eco-friendly 3D Wall Decor Panels - Exciting, Innovative and Unique

History of Design Competitions




Random Article
» Do you really need to beg for winning a design award?
A' Design Award


Furniture, Decorative Items and Homeware Design
Packaging Design
Architecture, Building and Structure Design
Fashion, Apparel and Garment Design
Lighting Products and Lighting Projects Design
Toy, Games and Hobby Products Design
Digital and Electronic Devices Design
Interior Space and Exhibition Design
Vehicle, Mobility and Transportation Design
Interface and Interaction Design
Home Appliances Design
Graphics and Visual Communication Design
Computer Graphics and 3D Model Design
Photography and Photo Manipulation Design
Engineering and Technical Design
Scientific Instruments, Medical Devices and Research Equipment Design
Movie and Animation Design
Food, Beverage and Culinary Arts Design
Building Materials, Construction Components, Structures & Systems Design
Social Design
Idea Design
Arts, Crafts and Ready-Made Design
Meta, Strategic and Service Design
Unexpected Design
Information Technologies Design
Hardware, Power and Hand Tools Design
Young Design
Heavy Machinery Design
Performing Arts, Style and Scenery Design
Music, Audio and Sound Design
Writing, Literature and Content Design
Excellence in Design
Diligence and Intelligence in Design
Actor, Talent and Model Design
Hospitality, Recreation, Travel and Tourism Design
Futuristic Design
Social and Behavioral Sciences Design
Natural Sciences and Mathematics Design
Awards, Prize and Competitions Design
Event and Happening Design
Sports, Entertainment and Recreation Equipment Design
Textile, Fabric, Textures, Patterns and Cloth Design
Safety Clothing and Personal Protective Equipment Design
Beauty, Personal Care and Cosmetic Products Design
Chemical Products and Consumables Design
Sales, Contact Center and Customer Service Design
Pet Supplies and Products for Animals Design
Banking and Finance Instruments Design
Jewelry, Eyewear and Watch Design
Bakeware, Tableware, Drinkware and Cookware Design
Baby, Kids' and Children's Products Design
Fashion and Travel Accessories Design
Art Materials, Stationery Supplies and Gift Items Design
Prosumer Products, Tools, and Machinery Design
Security and Surveillance Products Design
Bathroom Furniture and Sanitary Ware Design
Manufacturing and Processing Machinery Design
Energy Products and Devices Design
Business Plan and Corporate Operational Plans Design
Information Processing Tools Design
Street Furniture Design
Landscape Planning and Garden Design
Urban Planning and Urban Design
Human Resources and HR Programs Design
Education and Training Content Design
Yacht and Marine Vessels Design
Car and Land Based Motor Vehicles Design
Agriculture, Horticulture and Fisheries Design
Aerospace and Aircraft Design
Multidisciplinary and Interdisciplinary Design
Core Resources Manufacturing and Extraction Design
Spacecraft, Spaceplanes and Spaceship Design
Generative, Algorithmic and Parametric Design
Digital and Broadcasting Media Design
Print and Published Media Design
Construction and Real Estate Projects Design
Musical Instruments Design
Differently Abled and Seniors' Assistance Design
Public Awareness, Volunteerism, and Society Design
Governance and Public Services Design
Creative Legacy, Retro and Evergreen Design
Cultural Heritage and Culture Industry Design
Luxury Design
Mobile Technologies, Applications and Software Design
Advertising, Marketing and Communication Design
Creative Industry and Lifelong Design
Cybernetics, Prosthesis and Bio-Engineering Design
Radical Innovation and New Technologies Design
Wearable Technologies Design
Engineering, Construction and Infrastructure Design
Footwear, Shoes and Boots Design
Furniture Accessories, Hardware and Materials Design
Limited Edition and Custom Design
Design Quality and Innovation
Sustainable Products, Projects and Green Design
Design for X
3D Printed Forms and Products Design
Disposable and Single-Use Product Design
Website and Web Design
Ease of Use and Universal Design
Adult Toys and Products Design
Methods, Techniques and Strategies Design
Legwear, Pantyhose and Hosiery Design
Industrial Design
Spatial Design
Graphics Design
Strategic Design
Interaction Design
Structured Product Design
Advanced Design and Design Research
Concealed, Hidden and Secret Design


1018.Article #1018
For Index, click here.
Google Advertisements
More Advertisements
Design Competition
Design Mega Store
OMC Design Studios
Copyrights ©2022 | Privacy Policy | Sitemap | RSS Feed | Register | Login